Barbara's experience and expertise in food entrepreneurship, hospitality, university lecturing, and career advising enable her to draw lessons and strategies that are transferable between a wide array of disciplines.
With existing brand equity, restaurateurs have an advantage when translating a menu item to the retail shelf, but few understand the huge leap between fresh food preparation and food manufacturing. Voted as a top presenter at the National Restaurant Show for several consecutive years, Barbara continues to help bridge that gap.
Barbara has spoken at the Professional Association of Innkeepers International annual conference for four consecutive years and has been consistently voted as a leading speaker. Innkeepers have a unique market position that utilizes on-premise retail sales as a strong marketing strategy and revenue generator, but only when a product preserves the guest's memory of an experience. Barbara assesses an inn's resources and helps identify areas of opportunity.
Aspiring food entrepreneurs have motivation and enthusiasm, but without industry experience, ideas easily get pummeled before production even begins. Whether at the National Association of the Specialty Food Trade (NASFT) annual conference or consulting one-on-one, Barbara provides the knowledge and competencies needed to bring a vision to fruition.
Value-added products are the driving revenue generators needed to sustain and support small farmers. Understanding the limited time and resources available to farmers, Barbara provides a network of support while setting the stage for a successful product development and launch. Whether selling goods on-site, at a farmer's market, or in a local store, Barbara supplies the skills and marketing savvy that benefit a farmer entering the world of food product entrepreneurship.
With over 30 years in hospitality, Barbara shares her experience and expertise to not-for-profit organizations, using hospitality training as to means to break the cycle of poverty in the U.S. and abroad. Barbara's not-for-profit partners include EGBOK Mission in Siem Reap Cambodia; the WILL Foundation on Chongming Island, China; the Common Good Cafe in Maine's Acadia National Park; and multiple Cornell University Cooperative Extension programs throughout New York State.
Barbara provides coaching and consulting to institutions and individuals on college selection and admissions, career development, and career re-positioning. Barbara's methods provide specific behavioral changes that can create positive life-shifting moments in the midst of our day-to-day routines. These small but powerful transformations then get translated into persuasive college applications, successful job interviews, and meaningful discoveries for any "next steps" in life.
Whether a company seeks to increase job satisfaction, improve customer service or enhance office diversity awareness, Barbara provides customized programming that offers strategies and solutions to deliver positive results.